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HeatElectric is part of a group of companies based in the Northwest of England specialising in the distribution, sale and installation of electric heating systems.
HeatElectric franchisees benefit from the knowledge, experience and expertise within the business plus the use of the business model and business systems developed for the original group of companies.
HeatElectric franchisees get access to the complete range of electric heating products sold by the company and can purchase stock as required via the central distribution business and benefit from the central purchasing power, business management systems and marketing techniques that the business has now developed.
The business is ideally suited to an individual (or business partners) that have experience in direct sales and the home improvement or electrical sector. This could be as an employed/self-employed electrician or electrical engineer who could initially carry out the installation work or someone who has worked in the electrical sector in a business management role and would focus on business development and employ an installation team.
Some of the existing businesses have grown from a single van business to multi van operations and continue to grow, providing quality electric heating solutions to customers in their local areas.
In the UK, all commercial electrical work has to be conducted by qualified electricians and this requires someone with the correct qualifications and time served experience.
Installations have to meet Part P of the Building Regulations. You don’t need to be a qualified electrician to be a Heat Electric Franchisee (it’s great if you are) but if you’re not you will need to employ a qualified electrician to carry out the installation work.
You absolutely do! All franchisees get a protected franchise area under the terms of the franchise agreement and our areas are large in comparison to lots of other franchises. We want our franchisees to develop sizeable and profitable businesses as quickly as possible. You may start working in the business, carrying out the installation work but our business model is about developing multi van teams and then the franchisee role is to manage the business and deliver great service to our customers.
Effective marketing is a key part of the franchise offer. Getting the business off the ground and generating new customers is vital. We have developed effective marketing strategies and proven marketing methods to develop the brand and generate business in new areas where the brand is not yet established and so the business cannot benefit from referrals and recommendations.
This includes both online digital marketing such as Search Engine Optimisation, Google Adwords and social media campaigns that are managed centrally and more traditional promotional techniques that can be carried out locally. The following activities can be used by franchisees as practical local promotional tools and form part of the localised marketing plan.
Our franchise prospectus contains a wealth of information about the HeatElectric franchise.
Requesting a franchise prospectus is the best way to learn more about the franchise, followed by having a chat with a member of the team to learn more about you and your goals.
